strategy
Marketing madness can come from a multitude of things, but the most common issues are having an outdated strategy or even no strategy at all. That’s where I come in with the method to rid my clients of their madness. I listen to the company’s “why” and where they would like to go and I can come up with a plan. My strategy offerings are in UX and Content strategy. Take a peek of some of my work below.
Jehanfolio – Website Creation
Freelancer – Full Website Strategy (Yes, this is all me hun!)
The Why
To showcase my full value to potential employers like you!
The Action
· Brand Identity
· UX design
· Website copy
· Graphic Design
· Website Operations
The Outcome
Send me an email if you would like to turn this project into your outcome
By Christophe Banard – Website Creation
Freelancer – Full Website Strategy
The Why
To establish Christophe’ Banard as a thought-leader and create authority, so that his potential clients are inspired to their special day into the Christophe’ Banard experience.
The Action
I provided the following services for By Christophe’ Banard
· Audience persona
· Brand Identity
· Website copy
· SEO Strategy
· Competitive Research
· 3 High-quality Thought-Leadership Blogs
· Website Operations
The Outcome
A full-service website that allows potential clients to connect with Christophe’ Banard via contact form and review his portfolio and client testimonials. Click here to view website.
IBM – Infrastructure Webpage
Product Content Strategist
Type of project: Website Strategy
The Why
To update the iaas page so that customers understand the full value of the Infrastructure portfolio.
The Action
· Strategized each section
· Added the “why” statement
· Wrote website copy
· Redesigned UX wireframe
· Collaborated with operations, SEO strategists, and editorial team
· Worked closely with assigned Product Marketing Manager
To view the webpage, click here.
IBM - Social Media Strategy
Lead Social Media Strategist
Type of project: Ongoing Strategy
The Why
To position the IBM Cloud Object Storage brand as a leader in the scalable storage category so that customers with large amounts of data are able to work smarter.
The Action
· Mediated 3rd party agency work with the product marketing, creative, and operations teams.
· Rebranded content to flawlessly transition the Cleversafe brand to IBM Cloud Object Storage
· Designed social graphics
· Creative directed most of the organic social media campaigns
The Outcome
Drove a 260% increase in social media following through multiple digital campaigns