strategy

Marketing madness can come from a multitude of things, but the most common issues are having an outdated strategy or even no strategy at all. That’s where I come in with the method to rid my clients of their madness. I listen to the company’s “why” and where they would like to go and I can come up with a plan. My strategy offerings are in UX and Content strategy. Take a peek of some of my work below.

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Jehanfolio – Website Creation

Freelancer – Full Website Strategy (Yes, this is all me hun!)

The Why

To showcase my full value to potential employers like you!

The Action

·      Brand Identity

·      UX design

·      Website copy

·      Graphic Design

·      Website Operations

The Outcome

Send me an email if you would like to turn this project into your outcome

By Christophe Banard – Website Creation

Freelancer – Full Website Strategy

The Why

To establish Christophe’ Banard as a thought-leader and create authority, so that his potential clients are inspired to their special day into the Christophe’ Banard experience.

The Action

I provided the following services for By Christophe’ Banard

·      Audience persona

·      Brand Identity

·      Website copy

·      SEO Strategy

·      Competitive Research

·      3 High-quality Thought-Leadership Blogs

·      Website Operations

The Outcome

A full-service website that allows potential clients to connect with Christophe’ Banard via contact form and review his portfolio and client testimonials. Click here to view website.

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IBM – Infrastructure Webpage

Product Content Strategist

Type of project: Website Strategy

The Why

To update the iaas page so that customers understand the full value of the Infrastructure portfolio.

The Action

·      Strategized each section

·      Added the “why” statement

·      Wrote website copy

·      Redesigned UX wireframe

·      Collaborated with operations, SEO strategists, and editorial team

·      Worked closely with assigned Product Marketing Manager

To view the webpage, click here.

IBM - Social Media Strategy

Lead Social Media Strategist

Type of project: Ongoing Strategy

The Why

To position the IBM Cloud Object Storage brand as a leader in the scalable storage category so that customers with large amounts of data are able to work smarter.

The Action

·      Mediated 3rd party agency work with the product marketing, creative, and operations teams.

·      Rebranded content to flawlessly transition the Cleversafe brand to IBM Cloud Object Storage

·      Designed social graphics

·      Creative directed most of the organic social media campaigns

The Outcome

Drove a 260% increase in social media following through multiple digital campaigns

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