content creation
Content creation is where the magic happens. Content creation allows clients to assert their authority while expressing their personality through storytelling, illustrations, and subject matter. Products come to life; solutions are given backstories and if done right, the audience is able to take a ride on the company’s journey. My content creation specialties are social content planning + copy, B2B + B2C copywriting, and editorial journalism.
Cleversafe – IAC Awards
Digital Marketing Assistant – Social Media Management
Type of Project: Campaign
The Why
To introduce Cleversafe at IBM InterConnect 2016, so that IBM’s audience understands Cleversafe’s capabilities and the strategy behind the 2015 acquisition.
The Action
Along with the Cleversafe marketing team and 3rd party agency, Fusion 92, we created a social media campaign through both organic and paid media efforts. The campaign asked the technology audience one simple question “Do you want to be data smart?”
I impacted the campaign by:
· Helping to select the trivia theme
· Creating the social copy
· Manually running the daily pre-event trivia via Twitter
· Running the in-event social component during the event
· Quality assuring the entire organic social media operations
The Outcome
The program ran for two weeks across Facebook and Twitter, yielding 43,000 clicks from 1.5M impressions.
IBM – New IBM and SAP services benefit businesses
Product Content Strategist – Product Announcement
Type of project: Blog post
The Why
The purpose was to write a blog post about the expanded benefits of IBM and SAP’s partnership, so that customers understand the trust that this partnership harnesses.
The Action
The ask was to refine the post, I exceeded expectations by not only refining it but also adding a story element that I call the “trust theme” to showcase the value that customers receive from this partnership.
To read the full blog post, click here.
IBM – Now Taking Reservations for Bare Metal on IBM Cloud
Product Content Strategist – Product Announcement
Type of project: Blog post
The Why
To announce a new product, IBM Cloud Reserved Bare Metal Servers, so that customers are rewarded for reserving their server ahead of time.
The Action
I ghostwrote this blog post with the idea of rewarding customers that plan ahead. I started the post with a typical story of the rewards we reap when we plan ahead for everyday events, then I led the reader into the mere thought that they could reap similar benefits from reserving their servers ahead of time.
To read the blog post, click here.
IBM - Data Center Interactive Map
Product Content Strategist – Asset Creation
Type of project: Interactive Map
The Why
To update data center map so that IBM could assert authority via global data center availability.
The Action
After the project was transferred from another content strategist, I led the project and mediated ideas between the product marketing and the agency. Users are able to hover over the map to view the region and data center type.
IBM – Accelerate AI and HPC workloads with NVIDIA GPUs on IBM Cloud
Product Content Strategist - Script writing
Type of Project: Blog Post
The Why
To create a new NVIDIA video, so that the portfolio’s content reflected the new rebranding efforts.
The Action
I crafted the script and managed the production from ideation to video publishing. I also managed the creative agency and timeline to ensure the video was delivered on time.
To watch the video, click here.
Ms.Career Girl
Style Columnist - Editorial Writing
Type of Project: Blog Post
The Why
To create authority as a fashion thought-leader so that I could create additional editorial opportunities.
The Action
As a columnist for Ms. Career Girl, I:
· generated ideas and designed my own graphics
· curated content based on trend research
· wrote and edited each article
· uploaded articles to the CMS tool, Wordpress
The Outcome
Each post generated 20K views on average.
To read my Ms. Career Girl column, click here.
